Logo Made in Germany COSMOPROF North America 2018

WM Beautysystems AG + Co. KG

Booth number: Level 1 - 42156

About us

WM Beautysystems was founded in 1979 in Germany.

It has more than 30 years of experience in the cosmetics sector. As an international supplier of high-quality skin care cosmetics made in Germany it combines 7 brands under its roof, whereof 2 brands are dedicated to the skin care cosmetics sector.

The solid experience and the passion for innovative and state-of-the-art skin care cosmetics are the success of the two brands Wellmaxx and DeVee.

Wellmaxx, launched in 2010, stands for skin care cosmetics with a highly efficient active-ingredient concept. The philosophy of Wellmaxx is to effectively fight skin aging.

The DeVee Premium brand of WM Beautysystems offers luxurious highest quality cosmetics with visible effects. The DeVee's concept is based on a high and innovative concentration of anti-aging active ingredients. Four clear, compact and well structured product ranges Made in Germany.

Products and services

Wellmaxx stands for cosmetics with an innovative and efficient active-ingredient concept that meets the highest cosmetics standards. Innovative active ingredients representing state-of-the-art research give the products a unique character.

Wellmaxx aims to effectively combat skin aging and retain the skin's young appearance. Wellmaxx product lines follow a concept that relies on effective and tested active ingredients for all skin types and conditions. All six lines, namely hyaluron anti-aging, cellular lift, detox, concentrates, skineffect and shape are developed and produced in Germany under the highest dermatological standards.

The core competence of DeVee consists in the execution of perfected formulas for cosmetic applications. DeVee offers luxurious active ingredient cosmetics with visible effects. Four clear and well-structured product ranges.

DeVee&Wellmaxx Cosmetics are being offered in beauty salons, perfumeries, spas as well as in pharmacies and dermatological clinics.

Wellmaxx hyaluron+calcium anti-age day&night skin optimizer concentrate

Wellmaxx hyaluron+calcium anti-age day&night skin optimizer concentrate

Designed as a power concentrate, the ampoules contain an intensive-care formula of high- and low-molecular hyaluronic acid and calcium.

Visible wrinkles due to dryness appear immediately visibly smoother and markedly reduced. This maximal moisturizing should become part of a daily skin-care ritual in which the concentrate is gently applied to a clean skin either in the morning or in the evening and patted in – this creates the basis for day- and night-time skincare and a vital appearance.

Devee Caviar Luxury Eye Cream

Devee Caviar Luxury Eye Cream

The exquisitely eye care caresses the area around the eyes.Embedded in a soft-flowing texture,energy-rich active ingredients of marine origin (caviar extract,marine collagen,Breton plankton) help regenerate delicate skin. The region around the eyes gains new elasticity presenting itself firmed overall. While natural oils and valuable silk tree extract furnish skin care, hyaluronic acid provides long-lasting & intense moisturizing. The area around the eyes shines with new & youthful freshness!

Wellmaxx skineffect intense lightening serum

Wellmaxx skineffect intense lightening serum

The lightening serum can improve age- & light-based pigmentation problems. An innovative active ingredient complex helps accelerate the breakdown of existing melanin and inhibit the process known as “melanogenesis”. This can slow the formation of new pigmentation problems. The whitening serum protects the cells against stress to promote the activity of skin metabolism while moisturizing and soothing the skin.The complexion achieves an even glow, new transparency and gains in natural luminosity.


WM Beautysystems AG + Co. KG
Carl-Friedrich-Gauss-Str. 11
50259 Pulheim

Phone: +49 223 4984220

Karsten Seibert
Sales Manager Cosmetics International
Phone: +49 223 498422

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